Travel and Tourism

February 1st 2010. The delivery partners have chosen OCR as its awarding body both for the Principal Learning and for the Project

Principal Learning Overview

develop knowledge and understanding of the nature, extent and role of the travel and tourism sector, and of those who work within it
understand the diversity of the sector, and the importance of finance and legislation
develop their knowledge of UK and worldwide destinations, their key features and their appeal to different types of visitors
plan travel and create itineraries to meet travellers’ needs
gain awareness of how to respond to opportunities, pressures and crises in travel and tourism
understand and apply their knowledge of promotions, methods and media used through creating promotional materials and selecting appropriate sales methods for products or services
use project planning techniques to plan individual and team tasks.

gain opportunities to analyse, evaluate and explore principles and practice relating to the travel and tourism sector
know about the drivers of change in travel and tourism and how the sector responds
develop skills in customer service delivery to both internal and external customers
understand the positive and negative socio-cultural impacts of travellers on destinations
understand the environmental impacts and pressures created by travel, destination developments and visitors
understand the roles of international, national, regional, local and other agencies and how they influence the sector
develop learners’ understanding of the past and current drivers of change in the travel and tourism sector and their impacts on sector structure, business activities and tourism products and services