Industry Involvement

 

Timeline of a Business

 

Renaissance/Redevelopment

 

Branding

 
To gain an understanding of the evolution of a business as a result of changes in lifestyle, technology and economic climate.  To include reviewing a case study of an anonymous local business, a project will be set to present in the format of a timeline to predict how the business would be in 2009.  The project will culminate in a presentation by the real business.   Commencing with a visit to an area of planned re-development (eg Millbay, West End, North Cross or Bretonside).  The project will involve analysis of options for redevelopment, taking into account direct business competition, associated challenges such as transportation and any existing developments underway.   Providing the learner with an industry context to their learning by assigning a "real" branding project in association with a local design agency.  The project will include a workshop with a branding professional and culminate in a presentation of the solution actually implemented by the client.
 
 
 
 
 
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